Creativity meets strategy
I help businesses get to where they want to go. An avid brainstormer, strategist and coffee drinker – my extensive experience is your secret weapon.
Strategy should never be boring but creativity without purpose is a waste of time. My approach connects your business objectives with the creative secret sauce you need to move forward.
As a digital native, I bring a fresh approach and can help you connect with your customers better in this digital age. My experience working with some of the world’s biggest brands (combined with the fact that I can still remember dial-up internet) means that my strategies are also firmly grounded in the real world.
I have spent most of my career in the fast-paced agency world in Auckland delivering high impact campaigns in a range of sectors including food & beverage, FMCG, lifestyle, health, not-for-profit, education, and events.
Bringing this valuable experience back with me to my hometown, I am now able to help other businesses in the Waikato and beyond.
If you have a big launch coming up, need a long-term strategy or just need an extra pair of experienced hands – let’s talk!
I TELL STORIES
Connecting brands with people
Storytelling has become a buzzword. But great stories have always been at the heart of any good marketing campaign.
What has changed is the number of channels we now have to tell stories on.
Traditional media is no longer the only option for mass reach. The rise of digital media means consumer attention can now be found in multiple locations.
The trick is to find the right story and then tell it to the right people.
I care about targeting audiences, not being on channels. I can connect your business with the right people using a great narrative.
I am channel agnostic – I don’t just do media relations, blogs or social media. I do what is right for you and your customers.
But I am also more than a copywriter or content creator. My PR experience means I see editorial opportunities that other's don't. This means your content isn't only limited to your own channels.
Influencer campaigns, events, video, blogs, owned content - it all needs to tell a story. Check out my packages and see how I can help you create and tell yours.